Fan of Ayrton Senna, Lewis Hamilton received on Friday 10th November in Interlagos a replica of the National Cap with the signature of Dona Neyde, mother of the Ayrton Senna. The delivery to the Briton will be shown in a special article in the “Spectacular Sport” this Sunday, which will start at 10 oâ€™clock in the morning.
The launch of the new replicas of the National Cap, which use foam as a coat, as was Sennaâ€™s in the 80â€™s and 90â€™s, will be sold for $ 179.00 each. The limited edition with 41 signed units (reference to the number of victories of the three-time champion) by Dona Neyde will also be sold for R $ 1500, with the first cap delivered to Hamilton.
“For more than 20 years we have not been producing foam-coated caps, so this is our challenge in launching the new National Cap. The plastic buttons are also no longer common, as was the sewing and cutting system, which at the time was handcrafted and required a lot of manual skill. Itâ€™s really a journey back in time to this production and we are very happy to bring this gift to Ayrton fans, “says Bianca, who is the niece of Ayrton SennaÂ and director of Branding at the Ayrton Senna Institute.
The Cap symbolizes the successful partnership of Ayrton Senna and the Banco Nacional. The brazilian Banco Nacional was one of the main sponsors of Ayrton Senna during his Formula 1 career.
source: Ayrton Senna Official