8th October 2011
Bruno Senna officially announced the Ayrton Senna Foundation ‘Senna Tri Campaignâ€™ at the Suzuka Circuit in Japan on the opening day of the Japanese Grand Prix.
The campaign, which has the motto â€śone conquest inspires another oneâ€ť, marks the 20th anniversary of Ayrtonâ€™s third Formula 1 world titleÂ and seeks to raise awareness of the workÂ of Ayrton Senna Institute.
Bruno Senna officially launched the initiative with the unveiling of a colourless ‘Sennatriâ€™ Brazilian flag which, between now and the end of November, will be filled with images of Ayrtonâ€™s fans. The flag will re-appear when Bruno holds it aloft at the season finale in Brazil, but the Lotus Renault driver will also wear a specially-branded Sennatri helmet from next weekendâ€™s Korean Grand Prix through to the end of the season.
â€śGiven the role the Suzuka Circuit played in some of my uncleâ€™s world championship battles, it is the perfect place to launch this initiative,” Senna said, “Itâ€™s one of my favourite tracks, so to kick-start the campaign here in the lead-up to my home race in Brazil is very appropriate.
“Itâ€™s a real privilege to be able to work on this campaign and to be able to build awareness for a cause that the Ayrton Senna Foundation is all about â€“ educating the needy in my home country of Brazil. I hope that as many Senna fans as possible will get involved over the next month-and-a-half, and then it will be their faces that we see on the Brazilian flag in Sao Paolo at the end of the season! Hopefully all fans can become a part of this by interacting on Facebook, Twitter and Orkut and start spreading the word of this very worthwhile project.â€ť